Politics & Behavioral Economics: The End of Free Will? | Action Design Miami
Behaviorally inspired political marketing has changed the way campaigns for high office are run in America. Recognizing that our irrationality extends into political preferences, those running campaigns are applying the tenets of Behavioral Economics to persuade voters to act.
Marketers know that your preferences for food, clothing, and drinks are predictable; campaign managers believe your political preferences can also be predicted. Is this just smart politics or manipulation? Are we witnessing the beginning of the end of free choice in politics?